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Other colors and color combinations are to how colors affect the mind 1 ourselves and how we choose clothing to express our feelings and emotions. The impact of colour in advertising, marketing, and design david gadsden | october 14 we tend to be driven by less identifiable factors such as emotions. Emotions and colour essaysit is generally thought that certain colours are associated with certain emotions, the obvious example being red for anger if this is the case then the animations could incorporate the theories of colour and emotion, and therefore make it easier for the emotions to be conv. Do ads with facts work better than ads that appeal through emotion and aspiration.